Press releases for clubs
Newspaper and Magazine PR
If your town or city has a neighbourhood, local or regional newspaper, they are often happy to publish photos and short good news stories. Photos need to be high resolution to work in a newspaper or magazine. Optimist International provides the following useful Press Releases, you may find useful. Once you have a relationship with an editor, it can become more informal.
Optimist international press releases
Press Releases for before and after Essay, Oratorical and CCDHH Contests.
PR for Respect for Law, Youth Appreciation, Youth Safety and Tri-Star Sports events.
Releases for District Essay, Oratorical, CCDHH and Junior Golf events.
PR for New Club Meetings, Charter, Fundraising and Projects.
Releases for Club Honours and Awards, Fundraisers, New Members, New President. etc.
Quick photo tips
Press Release photos should be high-resolution - at least 300 dpi and nine inches on longest side. Try to get good, clear images with good lighting and composition. Larger photos are preferred because an image can retain quality if it must be made smaller, but quality suffers when a photo is enlarged. Mobile device cameras are improving, but photos from digital SLR Cameras are still preferred.
Also, action shots are more interesting to viewers. Take a shot of the subject(s) doing something instead of having them pose. Posed large group shots don’t always read well and are less likely to attract attention. Submit at least one photo. Use your Club or District logo if you don’t have other images handy. Your new logos will be delivered from Optimist International in multiple formats, including high resolution .eps files preferred by media.